win a long weekend in a Lodge at Highlands End Holiday Park
Lodges at Highlands End Holiday Park
Over the last few weeks we have been analysing our website and have been looking at ways to make it even more user friendly and informative. After a great meeting with David and Adam from Keymultimedia it looks like we are almost there with the updates and the improved site should be live within the next couple of weeks. One very clever new option is the way in which the website will respond to screen sizes particularly mobile devices.
The ‘Broadchurch’ competition that we have been running since the 5th January will soon be coming to a close on the 23rd February, when the final episode will be shown on our TVsWe have had a great response and look forward to announcing the winner on the 24th February. The prize is a long weekend in a 3 bedroom lodge overlooking West Bay “Broadchurch” and worth over £500. There is still time to enter, all you have to do is click this link ‘Competition’ and follow the simple instructions, good luck.
The final drafts of our holiday home owner’s newsletter are being printed today and will be posted within the next couple of days. We have some great new updates for our owners, including confirmation of a longer opening season from 2016 and the dates for the next Owners Evenings.
The 2015 Caravan & Motorhome Show has started at the NEC in Birmingham. Our sales team arrived there on Monday and will be working on the ABI, Willerby, My Dorset Parks and Best of British stands, if you are going to the show please do stop by and say hello. If you would like to make an appointment to meet with one of the team please email firstname.lastname@example.org or call 01308 426917.
We will soon be welcoming back our seasonal staff to the holiday parks. Christine and Anthony, the wardens at Golden Cap Holiday Park, have already returned and are helping to get the park ready for opening on the 20th March.
a busy february and a great special offer
On the 22nd January I attended the Bridport and District Tourism Association, social evening at Haddon House in West Bay. The annual social is always a great opportunity for meeting with other members, and allows the chance to share experiences within the local tourism industry. Stephen Banks a local photographer who works for Watershed PR received the annual award for ‘Contribution to Tourism’ presented by Scott Condliffe the Chairman of the association. Stephen is an inspiration to the young business minded in the area, and for this I am pleased he was recognised and received the award.
The BDTA is always looking for new members who are willing to join the committee and support the local tourism industry. If you are interested in finding out more about the association you can email email@example.com
Last week I attended the BH&HPA Conference in Cardiff for two days, with Speakers and presentations on tourism and holiday trends, marketing, accommodation and many aspects relating to the management of holiday parks.
Next week (17-22 February) we are looking forward to the ‘2015 Caravan, Camping and Motorhome Show’ at the NEC in Birmingham. All of our holiday home sales team will be attending the show, and representing WDLH on the My Dorset Parks, Willerby and ABI stands. If you’re attending the show at the NEC and would like to discuss owning a holiday home at WDLH, you can make an appointment to meet one of our team by calling 01308 426917.
On the 7th & 8th February our team organised a Holiday Home Open Weekend and we had a great response, meeting with many potential and current holiday home owners. The holiday home show ground at Highlands End seems to be working very well and is proving to be a great opportunity for customers to view Caravan Holiday Homes.
On the 6th February we opened the Touring Area at Highlands End Holiday Park. This is the first time we will have opened the touring area so early in the year, and already we have welcomed a number of visitors taking advantage of the February sunshine. We are currently running a great special offer; if you book for 7 nights in February a Hard Standing Serviced Touring Pitch, it will cost only £99 for 2 people; If you would like to find out more call 01308 426947.
The Cowshed Café at Highlands End Holiday Park is now open and we are stocking even more local produce in the Shop. The staff are very excited about the new Panini machine which is being tested at the moment. I am sure our visitors will enjoy sitting in the Cowshed Café with a cappuccino and a hot panini, whilst soaking up the views of Eype Downs and the Jurassic Coast.
In preparation for the 2015 season, we are advertising a number of job vacancies. More details can be seen on our website www.wdlh.co.uk/jobs
This week I have a meeting with the Tourism Council working group and on Thursday day a meeting in Paris with the management committee of the European Association – so a busy few days ahead ……….
Burton Bradstock Beach as Top Holiday Destination
2015 has started with a big PR response for us at West Dorset Leisure Holidays. We were in the newspapers on the 1st January for our financial contribution towards the Jurassic Coast Trust; and now with the release of the second series of ‘Broadchurch’ on ITV, our social media interaction and customer enquiries are increasing by the day.
At the beginning of the year we were featured in the local newspapers because we had agreed with the Jurassic Coast Trust how to spend the £6000 that we had fundraised for them. The Trust is going to use the money to fund educational projects for the students from local primary schools about the Jurassic Coast, and the World Heritage site that we are so privileged to live next door to.
On the 3rd January Visit Dorset publicised on their website a very exciting article about Dorset being featured in an article by the Guardian Newspaper, the feature was called ‘Holiday Hot Spots: where to go in 2015’. After viewing the article I I was pleased to find that amongst the list of worldwide beautiful locations like Cuba, California and Morocco at number 8 there was a picture of Burton Bradstock beach in West Dorset which is on the doorstep of two of our holiday parks (Graston Copse & Larkfield) . To view the article click on this link ‘Guardian’.
The second series of ‘Broadchuch’ started last Monday and the next episode is tonight on ITV. It looks like the first episode was enjoyed by the majority and social media in the area has become overwhelmed with ‘likes’ of coastal pictures and interest in visiting the area.
To join in with the interest in ‘Broadchurch’ we have created a ‘Broadchurch’ competition, giving the chance to win a short break in one of the lodges that we have overlooking West Bay which is the location for the fictional Broadchurch. If you would like to enter our competition ‘Click here’.
We are all looking forward to the next episode of ‘Broadchurch’ tonight and it is great fun for us locals to try and decipherer where the shots are taken. Click on our webcam if you would like to have a look at West Bay/ Broadchurch ‘Webcam’.
Jurassic Cliffs featured in “Broadchurch”
“Broadchurch” Jurassic Cliffs at West Bay
I would like to begin this blog with thanking all of our customers at West Dorset Leisure Holidays over the 2014 season. Every time we take a booking we have asked the customers if they would like to make a small donation to the Jurassic Coast Trust. I am very pleased to announce that we have raised £6,177.75 across all the holiday parks and our grand total raised now stands at £43,000 since 2008. This is a phenomenal amount and it is all down to our very generous customers.
James Weld the Jurassic Coast Trust Chairman was recently quoted as saying:-
“We inspire people to appreciate and learn more about the significance of the Jurassic Coast and to safeguard it for future generations by supporting projects that enhance and expand the understanding of world heritage, and the international importance of this unique coastline”.
It has also been a very exciting couple of weeks with the release of the trailer for the next “Broadchurch” series on ITV. If you take a look at our webcam you will be able to see the coastline in which this great series is being filmed. The release date for the programme has not yet been announced but we hope it is going to be a nail biting series like the last and most importantly is raising awareness of our stunning coastline here in West Bay. You can view the trailer on YouTube be clicking this link “Broadchurch”.
This Sunday we are hosting the annual Eype Makers Market in the restaurant and bar at Highlands End Holiday Park. Starting at 10:00am this is always a very well attend event and a great opportunity for you to pick up some local crafts, perfect for Christmas presents.
Next week is our final open week for touring at Highlands End, the extension to the season has proved popular and has given us a lot to discuss for 2015.
Extension to highlands end touring season
We are looking to extend the season for the holiday parks, and our research appears to be pushing us towards a 9 month season, rather than the 7.5 months that we are currently open.
It would appear that visitors are now looking for spring and autumn breaks, with November and March becoming more popular for various activities, particularly walking and enjoying the countryside. I have always considered that we have an important role to play in the contribution to the visitor economy, as well as making the best return on the infrastructure that we have on the holiday parks.
The business has to be feasible and this November we have opened the touring area for longer at Highlands End; so far we have had a good response – we have had a few challenges and as always it is impossible to satisfy all expectations – for instance we are not opening the bar every evening; However, every customer will bring economic benefit to the area and hopefully more trade at local pubs, restaurants and shops, especially during the traditionally quiet periods of November, February and March.
I am expecting it to be a slow start and very typical of 25 years ago, when we applied to stay open in October and we were told it was not viable. We now have a reasonable month of bookings and the half-term week at the end of October is becoming a key holiday week particularly with the increasing popularity of Halloween events
We believe that the extension to the opening period will have not only give visitors the opportunity to stay and explore Dorset out of the main season which will be a positive effect on our business, but will also be a positive factor for the visitor economy of West Dorset, and will include employment opportunities along with other beneficial factors; with all these key points in mind we felt we had to give the extension a go……….
To view our 2015 price lists ‘click here’
Fundraising and Community events
This October the team at West Dorset Leisure Holidays has been making an extra effort to raise money for Cancer Research. In early October we hosted two ‘Caravan Holiday Home Owners Evenings’ and on both nights we had a raffle and auction with donated prizes, the two events raised £495.30.
The team at WDLH also wanted to be involved in the Breast Cancer Campaign, ‘Wear it Pink’ day last Friday. We have now tallied up all the funds raised on this day and between the staff and customers we managed to raise £124.96. I would like to say an extra thank you to Ben’s Mum for baking some delicious pink fairy cakes that we were able to sell and to Penny, our Pool Attendant for all her extra efforts.
Last Sunday (26th October) was the Winniford Water Voles Trail. The rain held off and there was a good turnout of nature enthusiasts, visitors and local families. The group sang songs and had a story read to them by Martin Maudsley, a professional storyteller. The trail started from the Anchor Inn in Seatown, opposite our Golden Cap Holiday Park and the group walked along the river bank looking for voles and any signs of vole trails. Unfortunately no voles came forward for an interview! But it was good fun and very interesting. The volunteers have been doing an excellent job in preserving the area and it is great to see how much effort is being made to protect the intriguing Winniford voles.
Tomorrow night (Saturday 1st November) at Bridport Leisure Centre, the ‘Bridport Round Table’ will be putting on their annual Fireworks Display. The fireworks will start at 8pm but I would recommend getting there early with your family, as they have a BBQ and mini fun fayre for the children. It is also a great opportunity to meet the volunteers of the Round Table and find out just how much they do to support our local community.
Finland, Hull & Beaulieu
The group from Finland
11 September we welcomed a group of holiday park owners from Finland to view Golden Cap, Highlands End and Larkfield Holiday Parks for the day. It was a very interesting visit with us being able to ask questions about how holiday parks are managed in Finland and they were very interested in the way we manage holiday parks in the UK. The group are staying in the UK for a couple of days and have planned to view some other holiday Parks within the BH&HPA for research before returning home.
We also accompanied the group to Freshwater Holiday Park in Burton Bradstock and the holiday park team were very accommodating. It was a very interesting tour and gave us the opportunity to discuss how the tourism season had been this year and view new developments on the park. We would like to wish the Finland group a good onwards journey and maybe one day we will be able to go to Finland and view their holiday parks.
At the beginning of this week a group of us from WDLH attended the Lawns Show – The Caravan Extravaganza Weekend in Cottingham near Hull. At the show there were over 100 caravan holiday homes to view and the models for 2015 were very exciting. The show gave our CHH sales team a great insight into the models to expect next year.
We are now looking forward to the Beaulieu Show – Holiday Caravan 2014, from the 26th – 28th September where we will have our own WDLH trade stand.
To view our current holiday homes sales list please click ‘here’.
Meet the new team members
Jasper Phillips who is our new Holiday Homes Sales Co-ordinator who joins us with over 25 years’ experience on holiday parks and Mike Hale, Sales Advisor, who has worked for two of the leading dealers in the South West. They bring to our parks the knowledge and experience to help and advise our customers on the best options for finding their holiday home in Dorset.
Jenny Talbot, Park Manager at Golden Cap Holiday Park, has taken on this new role to improve the operation of the park and our customer service. Jen will also be available to advise owners wishing to purchase a new Caravan Holiday Home. I am sure that they will become very familiar faces to our customers and we are all looking forward to working together for 2015.
With our larger team we are moving into more activities and the photo shows our new team members manning our stand at the West Bay Fun Day where we had the opportunity to speak to new and existing customers.
This weekend just gone was Bridport Carnival and the very popular Torch Light Procession. I was assisting on the burger stand for the Bridport Rotary club on the Saturday night and we sold out of all burgers! The whole weekend was well attended by locals and tourists and there was even mention of a couple of Broadchurch celebrities!
We are now looking forward to the Melplash Show on Thursday 21st August and we will have our first West Dorset Leisure Holidays trade stand at the show. If you are around come and say hello, it will be a chance for you to meet the team.
South West Holiday Park of the Year
I was very pleased to find out that we had won ‘Holiday Park of the Year’ at the South West Tourism Awards last Thursday evening, below is a press release with further details …
Bridport holiday park takes “Best in South West” title
Highlands End Holiday Park in Bridport, Dorset, took the top Gold award in the holiday park category of the South West Tourism Excellence Awards, held last week (30th January) in Plymouth.
Stepping up to receive the award from ITV West Country news presenter Ian Axton were Hilary Selway and Valerie Walbridge, two long-serving members of the team at the park.
The couple represented Martin and Vanessa Cox, directors of the family-owned business who were unable to attend the ceremony.
The park will now go on to represent the region, with other category winners, at the National Enjoy England Awards for Excellence in May.
Highland End’s success in the South West awards comes just three months after the park scooped the top Gold accolade in two categories of the Dorset Tourism Awards.
It took both the Holiday Park of the Year title, and the Sustainable Tourism award.
At the same awards ceremony, held in October, Martin Cox was also revealed as having won a special honour for Outstanding Contribution to Tourism.
With a commanding cliff-top position and breathtaking sea views, Highlands End provides luxury holiday caravans to buy and rent, plus pitches for touring caravans, motorhomes and tents.
Its highly-praised facilities include a leisure club which incorporates a pool and fully-equipped gym, plus a quality restaurant, bar and cafe, and a shop specialising in fresh Dorset produce.
The park has received a number of additional awards for its care for the natural world, including the recently-received David Bellamy Conservation Award at its top gold level.
A raft of environmental initiatives at Highlands End have included imaginative energy-saving measures and successful moves to protect wildlife with the creation of animal and bird habitats.
The park has also been praised for its links with the local community, and its charity work which includes raising over £36,000 for the Jurassic Coast Trust over the past five years.
Martin Cox said that park staff and other family members were delighted when they discovered that Highlands End had taken South West England’s biggest tourism honour.
He said that everyone now has their fingers crossed for success in the national finals in spring.
See what really happens in our head office at Christmas!
Happy Christmas from all the staff at West Dorset Leisure Holidays.
Watch this brilliant video for a bit of Chistmas Cheer.