BEST OF BRITISH AT HIGHLANDS END
This picture is our insert in the newly published 2015 Best of British UK holiday parks guide for Highlands End, one of our 5 star holiday parks in Dorset. I think the main banner picture is an excellent example of just what our Jurassic Coast line has to offer and shows our local cliffs looking at their best on a summer’s day at West Bay. The cliff picture also ties in very nicely with the next series of the ITV programme ‘Broadchurch’ that will be released early next year. The producers of ‘Broadchurch’ have used these cliffs for their television adverts and they have become a very popular tourist attraction.
Last Sunday 23rd November we hosted the Eypes Makers Market in the Bar and Restaurant here at Highlands End Holiday Park. It was a great success with lots of people all popping in to by their Christmas Wreaths and other locally crafted goods.
Highlands End touring area will close this Sunday and reopen for touring on the 6th February 2015. Our winter accommodation at Highlands End will remain open right the way through including Christmas and New Year. The Lodges, Bungalows and Apartments have already had some winter bookings for Christmas and New Year but we hope to get more – I can’t personally think of a much better choice than to open your presents on Christmas day, overlooking the Jurassic Coast from one of the warm and cosy winter lodges.
We still have some availability in the Highlands Restaurant for Christmas lunches and our popular Christmas Party nights. If you would like to book a date for your partner or work colleagues you can find out more by contacting our reception on 01308 426912 or email email@example.com Our last Christmas party will be Saturday 20th December.
Jurassic Cliffs featured in “Broadchurch”
“Broadchurch” Jurassic Cliffs at West Bay
I would like to begin this blog with thanking all of our customers at West Dorset Leisure Holidays over the 2014 season. Every time we take a booking we have asked the customers if they would like to make a small donation to the Jurassic Coast Trust. I am very pleased to announce that we have raised £6,177.75 across all the holiday parks and our grand total raised now stands at £43,000 since 2008. This is a phenomenal amount and it is all down to our very generous customers.
James Weld the Jurassic Coast Trust Chairman was recently quoted as saying:-
“We inspire people to appreciate and learn more about the significance of the Jurassic Coast and to safeguard it for future generations by supporting projects that enhance and expand the understanding of world heritage, and the international importance of this unique coastline”.
It has also been a very exciting couple of weeks with the release of the trailer for the next “Broadchurch” series on ITV. If you take a look at our webcam you will be able to see the coastline in which this great series is being filmed. The release date for the programme has not yet been announced but we hope it is going to be a nail biting series like the last and most importantly is raising awareness of our stunning coastline here in West Bay. You can view the trailer on YouTube be clicking this link “Broadchurch”.
This Sunday we are hosting the annual Eype Makers Market in the restaurant and bar at Highlands End Holiday Park. Starting at 10:00am this is always a very well attend event and a great opportunity for you to pick up some local crafts, perfect for Christmas presents.
Next week is our final open week for touring at Highlands End, the extension to the season has proved popular and has given us a lot to discuss for 2015.
Extension to highlands end touring season
We are looking to extend the season for the holiday parks, and our research appears to be pushing us towards a 9 month season, rather than the 7.5 months that we are currently open.
It would appear that visitors are now looking for spring and autumn breaks, with November and March becoming more popular for various activities, particularly walking and enjoying the countryside. I have always considered that we have an important role to play in the contribution to the visitor economy, as well as making the best return on the infrastructure that we have on the holiday parks.
The business has to be feasible and this November we have opened the touring area for longer at Highlands End; so far we have had a good response – we have had a few challenges and as always it is impossible to satisfy all expectations – for instance we are not opening the bar every evening; However, every customer will bring economic benefit to the area and hopefully more trade at local pubs, restaurants and shops, especially during the traditionally quiet periods of November, February and March.
I am expecting it to be a slow start and very typical of 25 years ago, when we applied to stay open in October and we were told it was not viable. We now have a reasonable month of bookings and the half-term week at the end of October is becoming a key holiday week particularly with the increasing popularity of Halloween events
We believe that the extension to the opening period will have not only give visitors the opportunity to stay and explore Dorset out of the main season which will be a positive effect on our business, but will also be a positive factor for the visitor economy of West Dorset, and will include employment opportunities along with other beneficial factors; with all these key points in mind we felt we had to give the extension a go……….
To view our 2015 price lists ‘click here’